When it comes to the football side of Superbowl XLIV, everyone knows that today’s matchup pits the New Orleans Saints against the Indianapolis Colts. But there’s another side to the NFL game that is just as competitive and just as expensive, and that’s the advertising that takes place during the broadcast. T that battle will see Coca-Cola go up against flavored sugar-water competitor Pepsico. Except that Pepsi won&#…  Read More →

In mid-January applicants that Pepsi deems to “make us think, inspire us and ignite participation” will vie for millions of dollars in prize money through the Pepsi Refresh Project . Here’s what kinds of ideas will have a chance at winning. According to an advisory that Pepsi sent us: “The action starts on Jan. 13, when applicants will have 10 days to submit their ideas via refresheverything.com. The concept is powerful:...