How MOG Eventually Found Its Mojo
A year or two ago, few would have seen the potential for MOG to become a disruptive force in the music subscription arena. But what started in 2006 as a music-blogging network has become a full-fledged on-demand streaming music service — one whose transformation came about because a project backed by two major record labels never managed to get off the ground. As it turns out, when Sony Music and Universal Music Group invested in MOG in spring 2008, they weren’t just putting their money behind a text-heavy site that catered to music fanatics. As founder and CEO David Hyman revealed to me in a recent interview, the deal coincided with a plan for MOG to build a front-end user interface for TotalMusic, a free ad-supported on-demand service that the two labels planned …
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