As Yahoo Compares Itself to TV, Content Acquisitions on the Way
January 26th, 2010 admin
Topics: acquisitions, carol bartz, cnn big tech, cnn media, earnings, GigaOM, liz's posts, syn straight news, web, yahoo
Yahoo CEO Carol Bartz trumpeted the comeback of display advertising on the company’s fourth-quarter call with analysts today by saying: “Frankly, our competition is television.” Yahoo’s display revenue grew 26 percent on a sequential basis, to $503 million, down just 1 percent from the same three-month period a year ago. Bartz said larger advertisers are now getting back in the mix, ready to spend significant money — …
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