eBay’s Holiday Wish: Affluent Shoppers

November 28th, 2009 admin

It’s becoming clear what eBay wants to find inside its corporate stocking this holiday season: affluent shoppers. That’s why it’s opened up a brick-and-mortar retail shop on the corner of 57th Street and Fifth Avenue in Manhattan, next to luxury department store Bergdorf Goodman. The 5,000 square-foot pop-up store , which opened its doors a week ago and will close after Sunday, sells Michael Kors handbags, Jimmy Choo shoes as well as Apple iPhones and Palm Pres, and features computer kiosks with access to eBay’s site. As Advertising Age has pointed out , these transient pop-up stores don’t often generate a profit. So why is eBay, under pressure to…


Originally posted on Biz-News

 
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